Whereas retail was once a strictly offline business, many companies in the industry would not survive without the internet. Having a good website is, of course, vital to keeping up with your competitors, but it is no longer enough...

Over the years, SEO firms used SEO tools and direct page submissions to get links. These methods will not work today. Google can penalize you for using these techniques today.  These days, most SEO specialists know the advanced SEO techniques to build...

One of the most effective marketing tools for any online business is web design. Specifically: good web design. Your website is the place where your customers will get their very first impression of your business, before...

There are many right ways to promote a business through email marketing… and an equal number of wrong ways. If you’ve been in the digital marketing game for a while now, you’re likely aware of the importance of making...

You're Missing Out If You Don't Know About These 12 Bootstrapped Companies Not all businesses receive mass amounts of funding to get them going. You’d be surprised at just how many successful companies are bootstrapped –...

We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...

Conversation Marketing Conversational Marketing is a swift procedure to convert the common participants of the market into a customer for their business.  It builds a relationship with the Business and the Customer directly to make the strange customers become followers. It can...

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...