In the 2010s, we’ve seen the development of social media in many different directions. We’ve witnessed the fast development of eCommerce platforms, as well as the rapid growth of the mobile market. All these changes have forced business owners and marketers...

With Amazon's booming growth over the past few years, the need to optimize your marketing content has become more important than ever. Finding and utilising effective Amazon marketing content optimization techniques can help you stand out in the marketplace with fierce...

Brands nowadays have become more inclined to curating video content for marketing due to the enhanced attention and interest received from the audience for the same. It is believed to stay for years in the marketing world as a significant trend,...

By Kristina Lauren Within the first 90 days of the COVID-19 pandemic, e-commerce experienced 10 years of growth. Of course, this isn’t too hard to believe with the amount of people all over the planet who became homebodies practically overnight and could...

We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...

Amazon is a retail giant with over billions of products in its catalog and the richest man alive as its CEO. Many businesses have invested a lot of money into advertisements on Amazon alone. It is no surprise, with so many...

With the advent of technology, more and more people today are finding information or services online. The change in users' behavior has influenced the business practices and techniques significantly irrespective of their size or industry. Every company in this digital era...

SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...