Whereas retail was once a strictly offline business, many companies in the industry would not survive without the internet. Having a good website is, of course, vital to keeping up with your competitors, but it is no longer enough...
Product placement on social media
Social media is accessible to us all, but knowing how to use it doesn’t necessarily mean you are using it to its maximum potential. While being a social media expert is...
BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience is small business owners and digital marketers.
Our goal for BEATRIX is to create...
Digital marketing is far more widely encompassing than people realise, and being an effective digital marketer often means taking on multiple roles at all different levels of complexity. There’s so much to focus on, and to be able to...
Gone are the days when the only community that existed was the off-screen one. Nowadays, if you’re not active on social media, your business is really missing out on a huge potential customer base that most likely doesn’t even...
Sometimes, all it takes is someone else’s success story to kickstart us into building our own empires. You might be surprised to know that some of the biggest entrepreneurs started out with little more than a penny to their...
PPC, known otherwise as pay-per-click, is a search engine model and digital marketing strategy used to bring new leads to a website. When somebody clicks through to a pay-per-click advert, advertisers pay a small fee to the publisher. This...
Your brand is more than just your logo or the color palette you use online. It’s the reputation you build, and the relationships you create with your followers. Fail to maintain a good name, and your reputation and influence will crumble.
With...
Picking the right logo colors can instantiate your business’ métiers and help you gain the right customers. And of course, the impact can completely be reversed...
