Being responsible for your business’ marketing often means wearing many hats at once. Not only do you need to continue to organically promote your business in the real world, but you also need to be confident in the newer...
SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...
If you’re interested in building a responsive client base, there is little that beats email marketing. Many people consider email marketing to be past its time, but actually, so long as the internet continues to exist, its significance should...
As more and more of us are taking our skills off the high street in favour of building an online presence, the design, layout and overall appealingness of business’ websites have never been more important. There is an emphasis...
One of the most effective marketing tools for any online business is web design. Specifically: good web design.
Your website is the place where your customers will get their very first impression of your business, before...
In this present competitive world, social media is proving to be a powerful tool for marketers to promote their brand among their target audience. Social media platforms are primarily becoming more effective channels for e-Commerce ventures to endorse their products and...
Social media isn’t reality, we all know that. It’s for showing off your happiest, proudest and most enjoyable moments in the best light. Although the subject of an image can go so far in doing that, the way the...
Over the years, SEO firms used SEO tools and direct page submissions to get links. These methods will not work today. Google can penalize you for using these techniques today.
These days, most SEO specialists know the advanced SEO techniques to build...
Whereas retail was once a strictly offline business, many companies in the industry would not survive without the internet. Having a good website is,...