Productivity Lifehacks For SMEs

Being responsible for your business’ marketing often means wearing many hats at once. Not only do you need to continue to organically...

Why Your Company Needs a CDP in 2021

By Kristina Lauren Within the first 90 days of the COVID-19 pandemic, e-commerce experienced 10 years of growth. Of course, this isn’t too hard to...

Ecommerce Basics

Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s...

Featured Articles

5 Ways Your Agency Benefits from White Label SEO Services

Mention SEO and most people are apt to scratch their heads in frustration. With Google making almost  3200 algorithm changes each year, it is understandable that managing and keeping SEO track is difficult. Yet make no mistake about it. SEO planning is...

How will mobile revolutionise marketing in 2020?

We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...

Why Designers Use Avenir Font for Web & Mobile Design

Avenir is a French term meaning future. This is a typeface that was created in 1987 by Adrian Frutiger and released by Linotype GmbH in 1988. It was released with only three weights and all had an oblique version and a...

Complete Guide To Understanding PPC

A paid approach to any advertisement campaign is a sound pay-off scheme. PPC enables advertisers to digitally market their products and get hefty ROI. It enables wider audience reach and better quality leads. In this beginner’s guide to PPC management, you’ll learn...

How to make your Instagram account work for you

In 2020 Instagram is not about sharing pictures with friends and family anymore. Many new users sign up with a dream to make money on this platform. Blogging on social media is enormously popular, and as many other potentially profitable fields,...

UX Optimisation – Top Tips for Brands to Get an Edge In the Ecommerce Race

When it comes to an online website, nearly 88% of online customers agree that they hit the exit button right away if the site has a poor user navigation (this perhaps comes right before the lack of high quality commercial photography);...

SEO Basics

SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...

Our Favourite Ecommerce Blogs

The biggest advantage of running your own ecommerce store is that, unlike owning a physical store on a high street, you will rarely ever feel alone. Online retail allows for a much stronger sense of community....

Graphic Design Basics

Graphic design is a means of visual communication using photography, typography and illustration. It is used from a business marketing perspective to communicate a...

Complete Guide To Understanding PPC

A paid approach to any advertisement campaign is a sound pay-off scheme. PPC enables advertisers to digitally market their products and get hefty ROI. It enables...

Understand the color psychology of Professional Logo – Complete guide

Picking the right logo colors can instantiate your business’ métiers and help you gain the right customers. And of course, the impact can completely be reversed...

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Our Favourite SEO Blogs

SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology...

About BEATRIX

BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience...

The Hustle – How To Make It As A Social Media Marketer

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media...

Photo Editing Tips For Social Media

Social media isn’t reality, we all know that. It’s for showing off your happiest, proudest and most enjoyable moments in the best...

Product Placement On Social Media

Product placement on social media Social media is accessible to us all, but knowing how to use it doesn’t...