With Amazon's booming growth over the past few years, the need to optimize your marketing content has become more important than ever. Finding and utilising effective Amazon marketing content optimization techniques can help you stand out in the marketplace with fierce...
So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...
If you’re a digital marketer who takes your role seriously, it’s imperative that you know all about social media. What started off as a simple means of online communication has, quite accidentally, evolved into a whole new advertising space...
SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology continues to advance, it’s key to stay up to date with the news and trends to make...
Social media isn’t reality, we all know that. It’s for showing off your happiest, proudest and most enjoyable moments in the best light. Although the subject of an image can go so far in doing that, the way the...
The e-commerce conversion rate is a percentage of site visitors who bought something from the online store (during the set period) and several factors like your website design and loading speed can have a huge impact on it. CRO (Conversion Rate...
PPC, known otherwise as pay-per-click, is a search engine model and digital marketing strategy used to bring new leads to a website. When somebody clicks through to a pay-per-click advert, advertisers pay a small fee to the publisher. This...
There was a time not so long ago when social media was dominated by the millennial generation and used for nothing more than basic posting and online chat room facilities. Fast-forward a few years, and it is now near...
Visual graphics attract the attention of people in many different ways. That’s why whiteboard animated videos are becoming popular among companies for promoting their products and...