We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...
Digital marketing is far more widely encompassing than people realise, and being an effective digital marketer often means taking on multiple roles at all different levels of complexity. There’s so much to focus on, and to be able to...
If you’re a digital marketer who takes your role seriously, it’s imperative that you know all about social media. What started off as a simple means of online communication has, quite accidentally, evolved into a whole new advertising space...
When it comes to an online website, nearly 88% of online customers agree that they hit the exit button right away if the site has a poor user navigation (this perhaps comes right before the lack of high quality commercial photography);...
Avenir is a French term meaning future. This is a typeface that was created in 1987 by Adrian Frutiger and released by Linotype GmbH in 1988. It was released with only three weights and all had an oblique version and a...
A job in design has the potential to be a much-needed outlet for creative freedom – but it often comes at a price. Many graphic designers work alone, and while this often makes the most practical sense, it can...
One of the most effective marketing tools for any online business is web design. Specifically: good web design.
Your website is the place where your customers will get their very first impression of your business, before...
Picking the right logo colors can instantiate your business’ métiers and help you gain the right customers. And of course, the impact can completely be reversed if the combination is not worthy.
Almost, everyone including the professional logo designers is familiar with...