Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...
If you’re interested in building a responsive client base, there is little that beats email marketing. Many people consider email marketing to be past its time, but actually, so long as the internet continues to exist, its significance should...
With an upward trend, videos continue to be one of the most effective elements of digital marketing strategy. Only if you don't know, 87% of the marketers make use of the video content in their digital marketing strategy. One good reason...
So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...
A paid approach to any advertisement campaign is a sound pay-off scheme. PPC enables advertisers to digitally market their products and get hefty ROI. It enables wider audience reach and better quality leads.
In this beginner’s guide to PPC management, you’ll learn...
Product placement on social media
Social media is accessible to us all, but knowing how to use it doesn’t necessarily mean you are using it to its maximum potential. While being a social media expert is...
SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology continues to advance, it’s key to stay up to date with the news and trends to make...
The e-commerce conversion rate is a percentage of site visitors who bought something from the online store (during the set period) and several factors like your website design and loading speed can have a huge impact on it. CRO (Conversion Rate...
Visual graphics attract the attention of people in many different ways. That’s why whiteboard animated videos are becoming popular among companies for promoting their products and...