BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience is small business owners and digital marketers. Our goal for BEATRIX is to create...

We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...

In today’s digital world, advertising is now more online-focused than ever before. One key element of digital marketing is pay-per-click, which has established itself as one of the most effective online advertising techniques currently available. The...

SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...

Amazon is a retail giant with over billions of products in its catalog and the richest man alive as its CEO. Many businesses have invested a lot of money into advertisements on Amazon alone. It is no surprise, with so many...

Ecommerce content marketing is more than a buzzword—it’s a way of life. Brands selling online have produced colossal amounts of content to meet the 50% growth in content consumption in 2020. Yet not all that content is getting seen, despite the...

With the advent of technology, more and more people today are finding information or services online. The change in users' behavior has influenced the business practices and techniques significantly irrespective of their size or industry. Every company in this digital era...

If you’re interested in building a responsive client base, there is little that beats email marketing. Many people consider email marketing to be past its time, but actually, so long as the internet continues to exist, its significance should...