Digital marketing is far more widely encompassing than people realise, and being an effective digital marketer often means taking on multiple roles at all different levels of complexity. There’s so much to focus on, and to be able to carry out your jobs successfully, it’s important that you have the tools to do so.
There might be certain tools you use for digital marketing that you don’t even realise are so beneficial to you. Equally, there might be inventions that you’ve never heard of that you’re seriously missing out on by not using. This post should cover them all – and more – so you can stay at the very top of your digital marketing game.
Here are the top 23 amazing inventions for digital marketers today:
1. Hootsuite
Businesses couldn’t get very far nowadays without social media, and Hootsuite allows you to save time by creating and scheduling posts in advance, all from one platform. The dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.
2. Woorank
Optimising your website is key if you want to stay ahead of your competitors and detect issues from the get-go. Woorank enables you to review your website and track keywords, as well as find opportunities and create reports.
The value of knowing who your website visitors are can’t be questioned. For real-time website visitor statistics, WhoIs Visiting can show you exactly what led your visitors to your site, as well as which pages were viewed and whether a sale was made.
One of the easiest ways to bring in new leads is through online advertising, and Google AdWords is one of the most useful ad trackers to date. You can use Google Ads to feature your adverts on the Google search engine and a number of host websites.
5. Canva
There is no need to be a designer to create good images and graphics for your business. Canva allows you to produce professional-quality designs for free, providing access to photographs, vector images, graphics, and fonts.
6. Ahrefs
One of the most essential aspects of SEO is link-building. On Ahrefs, a user can analyse backlinks and referring domains, use filters to focus on specifics, and make a profile safe from suspicious links.
7. Mailchimp
To this day, email remains one of the most effective and personal forms of digital marketing. Mailchimp is an email marketing automation platform that enables you to create templates for email campaigns and easily schedule them to send to subscribers.
8. BuzzStream
Customer loyalty and trust is incredibly important if you want your business to thrive in the long term. BuzzStream allows you to build relationships with the right people, tag your prospects for easy list-building, and use relationship stages to see where your prospects are in your outreach process.
If you use Google a lot, you’ll love Google Analytics. It’s a web analytics service that tracks and reports website traffic, meaning you can look at exactly how Google searchers find and use your website.
10. Asana
Teamwork is essential if you have a busy digital marketing team with multiple projects on the go, but it can be difficult if you don’t have a platform to stay connected on. Asana allows you to organize and plan workflows and keep your team’s work on schedule.
11. Buffer
All social media management tools are slightly different, and Buffer is unique in that you can track your past analytics and do more of what works in the future. You can also experiment with different posting schedules to find what works best for you.
12. Pexels
If you’re responsible for your business’ blog and social media posts, you’re going to need a good source of images to keep you going. Pexels offers both free and priced high-quality images to use for personal and commercial purposes.
13. Trello
One of the most popular digital collaboration inventions is Trello, which lets you create boards, lists, and cards so that you can organize and prioritize your projects in a fun, flexible, and rewarding way, with as many people as you want.
14. Survey Anyplace
Sometimes, all you’re missing is valuable customer feedback to give you that last push to achieve product perfection. With Survey Anyplace, you can create engaging questionnaires, choosing from a range of questions to get the feedback you need.
15. Yoast
You’re not going to get very far without decent website optimisation, and Yoast is one of the best tools for the job. On Yoast, you’re able to meet the highest technical SEO standards and build the best website you possibly can.
16. LeadPages
Growing a business is all about collecting leads. LeadPages is a great tool for enhancing your online platform, allowing you to easily collect email subscribers and offering up a number of templates for landing pages, sales pages and webinars.
17. LinkedIn
Businesses often forget the importance of reaching out to other businesses, and not just the customer – especially if you’re just starting out. LinkedIn is used by hundreds of thousands of business professionals across the world, and is effectively a social network for simple communication.
18. Followerwonk
Social media can seem confusing from a business perspective, but it’s important that you get to grips with the not-so-basics to achieve digital marketing success. Followerwonk helps you explore and grow your social graph by delving deeper into your analytics.
19. Crazy Egg
Knowing what your website visitors like and don’t like about your site is incredibly useful. Crazy Egg offers a fun means to learn about your customer’s journey, with tools like Snapshots, Heatmaps and Recordings providing clear visual reports to help you see what’s working on your website.
20. Wyng
Marketing generally sees the most success when it is run as a clear and focused campaign. Wyng is one of the most popular marketing platforms for brands to use to build and run campaigns that drive activity and response.
21. Facebook, Twitter and Instagram ads
Unless your product is particularly niche, you’ll find your target audience spending most of their time on social media. It’s a good idea to make the most of the paid social media advertising option to reach out to a wider audience based on factors such as location and personal interests.
22. Unbounce
Having the best landing page for your website is going to help you massively to keep your customers on your site for longer. Unbounce helps you to do this by creating relevant messaging that gives your customers exactly what they’re looking for.
23. Funnel
You can’t know for sure what your customers want unless you directly ask. With Funnel, you can improve the relevance of your campaigns and provide optimum advertising through knowing exactly how to appeal to your audience based on their preferences.
