Visual graphics attract the attention of people in many different ways. That’s why whiteboard animated videos are becoming popular among companies for promoting their products and services. With the animated video market growing at a rapid pace, many people are learning visual graphics so that they can make the best use of it.

According to statistics, when you tend to include a video describing your business details, the conversion rates can go up to 80 percent higher. About 64 percent of the users opt for the products and services after watching a promotional video. You can generate about 50 percent more qualified leads as they seek information about the product and service by watching your videos.

Considering these statistics, creating a video can be regarded as the best way to market your products and services. 

You can go through the below seven reasons why you must opt for animated videos for promotions of products, brands, and services.

• It becomes more engaging and entertaining for the users.

Image Source: techrecur

When it comes to making an animated video, you will have to ensure that it’s engaging and entertaining to a significant extent. Most of the users tend to get attracted to the visual effects of the videos. So, if you can come up with a video that has some significant visual impact and is quite appealing to the eyes of the visitors, you will end up converting those potential customers into real ones.

About 90 percent of the information that is transmitted through visual effects, it gets processed by the brains by about 60,000 times faster. The visuals tend to appeal to the human senses and provides an efficient way to communicate messages. It also leaves a remarkable impact on the audience and helps them decide to opt for the products or services that you are offering.

• It is more psychologically appealing.

Internet users tend to spend some time on your website when they are trying to fetch information on the products and services that you are selling. 

Animation can evoke the emotions that the users can connect to. It can also spark conversations with your audience and make them follow the exact story that you are trying to convey them.

Besides, people are also using marketing ad techniques to promote their products. They are getting in touch with a prominent explainer video agency that helps them in creating a high-quality video. 

Animation videos are not known as marketing instruments amongst the businesspersons. It’s something that is done by them to let people know what business they are doing. People pay a lot of attention to these animated videos as compared to traditional ads.

• Animated videos help in getting better ranks in the search results.

Image Source: smejoinup

Don’t you like to list your business at better ranks in the result pages? If yes, then you must come up with a unique animated video soon. 

People always like to watch videos that are shorter in length as compared to reading texts. Videos can also convey messages in fewer words and within a short duration of time.

Using videos for promoting your products and services is a surplus for your business. Also, these animated videos can get viral on social media platforms within a short duration of time. This will help you in getting more visibility in the market and more exposure too. This, in turn, will help you in getting more clients within a limited time.

• Animated videos are compatible with mobile devices.

The best aspect of creating videos and uploading them on your website is that it can be easily watched on mobiles or laptops. It can be viewed in one go when people are using mobiles and understand them thoroughly.

As people are getting busier these days, they don’t want to spend more time using their laptops or desktops to watch videos. 

As mobile devices offer such services now, people use their smartphones to watch these animated videos and decide whether they want to buy products from your company or not.

With such developments taking place, it has become easier for you to grab the attention of the audience quickly by creating mobile-friendly videos. 

You can come up with an animated video that doesn’t consume more memory space on their phones. They can easily upload or download them whenever and wherever they want. Animated videos have lighter sizes and are quick to load.

• Animated videos help you in igniting your presence on social media platforms.

If you want to make sure that your social media presence is well-ignited, then you must opt for creating animated videos. You can add some unique and attractive colors to your video so that it looks appealing to the eyes of the customers. You can also improve the personality of the webpage that you have.

Image Source – dreamgrow

Animated videos can be more effective when you want to mark your presence on social media platforms. It’s incredibly easier for people to share the videos that you are uploading across social media platforms. It hardly takes a few seconds for them to share the video as it loads at a faster rate.

People become frustrated to read paragraphs or texts and opt for videos that best describes the products or services. This is the reason why video content is becoming a dominant force across various social media platforms. For example, you can also upload a video on YouTube, Facebook, Twitter, SnapChat, and many other platforms.

• Animated videos can go viral within no time

Once you have come up with unique content for creating a video, you must understand if the people will like such content or not. If they do, then they will end up sharing your video across various social platforms. This means that your video can become viral within no time across several markets.

When you are coming up with a video, you can use some humor to it so that your target audience likes the video. Infusing humor to your animated videos will help you in getting a lot of attention from the audience across the world.

• Cost-effectiveness also makes it useful

When it comes to creating videos, some factors like determining the right actors, the location of the shoot, equipment, and the production costs are considered. The main expenses incurred mostly in finding the right actors for your video and identifying the location of your shoot. Once these two aspects are determined, the rest of all costs are much pocket-friendly.

Creating professional animated videos won’t cost you much when compared to writing texts. It’s just a one-time cost that you will have to pay; however, the returns are amazingly shocking.

You can also opt for cloud-based solutions to create videos that have all the required features pre-installed. You can register yourself in the tools and take up a subscription, which is also quite cost-effective to create videos.

Conclusion

Creating animated videos are the best way to let people know about the products and services that you are dealing with. It’s an indirect way to promote your company too. 

Making the best use of animated videos will help you in improving the ROI of your company and make significant profits every year. Therefore, you need to understand the necessity of these videos.