In this present competitive world, social media is proving to be a powerful tool for marketers to promote their brand among their target audience. Social media platforms are primarily becoming more effective channels for e-Commerce ventures to endorse their products and services. Currently, most of the brands understand social media’s virtue, and they are leveraging these channels to guide their prospects through the sales funnel by spreading their brand awareness, cultivating more reliable connections, and finally converting the visitors into customers.
According to a study, 93% of consumers use social media platforms to make their purchasing decisions. These statistics show how social media platforms are playing an essential role in the progression of online shopping. If you have a website for your e-commerce business, you can utilize social media channels to quickly redirect visitors to your store and boost your e-Commerce traffic. Trollishly offers a wide range of services that helps you in enhancing your presence on social media platforms.
If you aren’t utilizing social media platforms to boost traffic, it’s the right time to begin it. In this article, we have highlighted some of the strategies to leverage social media channels to drive more e-Commerce traffic.
- Leverage Social Media Advertisements
Social media ads connect your brand directly with the target audience. These paid ads allow you to run promotional campaigns to your targeted audience. You can fix your target market based on demographics, location, interests, and much more. In some social media platforms, you can also have an option to set various features such as custom audiences and lookalike audiences. These features will help you to reach your potential audience and enhance active engagement. If your ads are well-targeted, then you can quickly drive more traffic to your e-commerce site. It also helps you in increasing your ROI to a greater extent. Some brands are leveraging dynamic product ads to retarget visitors who show interest in your brand’s products or services. You can run advertising campaigns in various formats such as:
- Text
- Images
- Videos
- GIF
- Carousel
- Slideshows
According to a survey, 39% of users say that social media ads influence them in making their purchase decisions. This stat shows that social media advertisements play a significant role in advancing e-commerce traffic and boosting product sales.
- Collaborate With Influencers
Influencers are proving to be the best way brands can connect to their target audience. Industries such as fashion, food, and travel are currently raising the ladder when it comes to influencer marketing. Nowadays, the users are looking for information that is not only comprehensive but are also authentic to them. If your brand collaborates with an influencer, it can easily reach target audiences and earn customers who are the influencers’ loyal followers. According to a study, 90% of users say they trust recommendations of their favorite influencers. When your brand collaborates with an influencer, you can gain more engagement with your target audience and advance your site traffic. If you are a small business owner, you can leverage micro-influencers to promote your brand’s products and services. This strategy succeeds when you select an influencer relevant to your niche and who can effectively endorse your products.
- Run Social Media Contests
Nowadays, contests are the best and fun way of engaging your target market on the social media platform. While running competitions, you can add Call-To-Action to encourage your target market to share, comment, like, and experience your products. These contests will make your audience get more excited about your product and services. It doesn’t mean that you will run contests/giveaways that are over-promotional. You need to run social media contests that add more value to your visitors. Doing so will encourage your audience to participate in the social media contest and share their experience with your product or service. To bring in more engagement, you can offer your brand’s product as a gift to the contest winner. This strategy drives higher traffic to your website and also increases your product sales.
- Generate Videos For Promotions
In the present world, people love watching videos rather than any other type of content. According to a study, there is a prediction that by 2025, 90% of the content will be videos. Nowadays, most social media platforms have become video-centric as the Generation Z audience likes to watch videos. So, trying out videos to promote your products and services on social media will bring immense engagement among the audience. Currently, various types of video formats are engaging to the users on social media platforms. Some of them are:
- Live Videos
- 360 Degree Videos
- Time Lapse Videos
- Motional Videos
When it comes to e-commerce sites, people believe that they cannot have an opportunity to feel a product when it comes to online shopping physically. In such a case, videos can act as a bridge between your brand and the audience. There is various video editing software that helps you in bringing in your visually appealing to the viewers. You can also try out creating demonstrations or instructional videos to build in more engagement with the audience. You can link in your e-commerce site in the description of your video to advance more traffic.
- Utilize The Power Of Blogs And Infographics
Blogging is one of the best ways to drive traffic to an e-commerce site. This strategy helps your website ranking higher in SEO. Through blogging, you can reach out to your target audience and solve their queries. Blogs are long-form content that helps you in promoting your product and services in an in-direct way. Infographics include content in the form of visuals. It adds an attractive look to your information. For example, an e-commerce website named Facebook published a blog regarding “Top 10 smartphones”, which included various descriptions of each mobile phone’s unique features and direct links to the products or services of the e-commerce site.
Bottom Line
Firstly, you will need to identify the right social media channels to leverage it for driving traffic to your e-commerce site. According to a study, 80% of sales for top brands are through social media platforms. It shows if used more strategically, social media platforms can help you enhance your business revenue. So, the strategy you use to endorse your product or service decides your business’s future.
Author Bio
I’m Lisa Resnick. I’m a dedicated and research-based social media blog writer with over six years of experience. Extensively published in social media marketing technologies, with related expertise in Digital Marketing. You can subscribe to my blog. If you would like to keep up to date with my posts, you can follow me on twitter.
