PPC, known otherwise as pay-per-click, is a search engine model and digital marketing strategy used to bring new leads to a website. When somebody clicks through to a pay-per-click advert, advertisers pay a small fee to the publisher. This...

With an upward trend, videos continue to be one of the most effective elements of digital marketing strategy. Only if you don't know, 87% of the marketers make use of the video content in their digital marketing strategy. One good reason...

If you’re a digital marketer who takes your role seriously, it’s imperative that you know all about social media. What started off as a simple means of online communication has, quite accidentally, evolved into a whole new advertising space...

As more and more of us are taking our skills off the high street in favour of building an online presence, the design, layout and overall appealingness of business’ websites have never been more important. There is an emphasis...

There was a time not so long ago when social media was dominated by the millennial generation and used for nothing more than basic posting and online chat room facilities. Fast-forward a few years, and it is now near...

Your brand is more than just your logo or the color palette you use online. It’s the reputation you build, and the relationships you create with your followers. Fail to maintain a good name, and your reputation and influence will crumble. With...

Want to increase the effectiveness of your landing pages but not where to start? In this guide we’ll explore seven important factors that need to be applied to create landing pages that drive traffic and conversions for your business....

Ecommerce content marketing is more than a buzzword—it’s a way of life. Brands selling online have produced colossal amounts of content to meet the 50% growth in content consumption in 2020. Yet not all that content is getting seen, despite the...