PPC, known otherwise as pay-per-click, is a search engine model and digital marketing strategy used to bring new leads to a website. When somebody clicks through to a pay-per-click advert, advertisers pay a small fee to the publisher. This...

Visual graphics attract the attention of people in many different ways. That’s why whiteboard animated videos are becoming popular among companies for promoting their products and services. With the animated video market growing at a rapid pace, many people are learning...

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...

Facebook is still one of the most influential social media platforms in the world. But have you ever wondered why it is the preferable one over other networks?   No wonder the existence of Social media platforms has changed how people communicate with...

Want to increase the effectiveness of your landing pages but not where to start? In this guide we’ll explore seven important factors that need to be applied to create landing pages that drive traffic and conversions for your business....

Picking the right logo colors can instantiate your business’ métiers and help you gain the right customers. And of course, the impact can completely be reversed if the combination is not worthy. Almost, everyone including the professional logo designers is familiar with...

If you’re interested in building a responsive client base, there is little that beats email marketing. Many people consider email marketing to be past its time, but actually, so long as the internet continues to exist, its significance should...

BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience is small business owners and digital marketers. Our goal for BEATRIX is to create...