With an upward trend, videos continue to be one of the most effective elements of digital marketing strategy. Only if you don’t know, 87% of the marketers make use of the video content in their digital marketing strategy. One good reason behind such an upward trend is that human beings, being the visual species, find video content more engaging and memorable.
Besides versatility being one of the best attributes of video marketing, it is not only storytelling and advertising that makes videos one of the excellent options. It has so much more to offer. If you want to drive more traffic and increase the conversion rate, then video marketing is one of the best ways to hit the goals. Now, if you do not know how to create an explainer video, then you may reach out to some of the best explainer video companies to do the needful for you.
With all the benefits that video marketing has to offer, do you think that it is enough to place it above the fold on your home page? The answer to this would probably be no. This is because there are several ways in which you can use a video to get the most out of it.
Before we jump on the various ways in which you can use a video, let’s take a look at multiple forms in which video marketing takes place. The different types of videos may include explainer, animated tutorials, video blogs, live videos, interviews, product videos, and many more.
Out of various forms of video content, let us move ahead and discuss how you can use explainer videos in digital marketing and leverage its power.
Different ways to use Videos in digital Marketing
#1. Website
Home Page
One thing about the viewers is that they generally do not like to scroll down the sites. If your website is both responsive and engaging, you can easily convert visitors into customers.
So, if you wish to grab the attention of the viewer, create an excellent website and try to place the video above the fold. So, make sure that you make it easy for them to find the video and play the same. Also, do not forget to add a big play button to encourage them to play the video.
Thus, to make the best use of videos on your website, you can always join hands with the best web development company. They will surely help you make your entire website as the best lead capturing platform.
Landing Page
Just as you use an explainer video on the homepage of your website, place an explainer video on the fold of your landing page too. This will help in reducing the bounce rate and increasing the visit time. Also, make sure that the CTA is available while watching the video or as soon as it ends.
For your information, a video on the landing page is capable of increasing the conversion rate by 80%.
#2. Social Platforms
Indeed, the social media usage around the world is tremendously increasing. Are you aware of the fact that there are 3.2 million social media users around the world? Well, don’t get shocked because this number is already on the rise.
With the ever-increasing number of people using social media actively, it is found that 54% percent of the browsers are exploring social media to look for products and services.
Now that you know the numbers, why not take advantage of such a great platform and post the videos to increase its visibility and reach? Yes!! That’s what I am talking about. You can utilize various social media platforms to reach the target audience, ultimately multiplying your customer base.
#3. Email Marketing
Where everything is going so advanced, people generally tend to ignore their emails unless they know it’s urgent or something they have never heard of. Well, if you wish to multiply your click-through and open email rates, then adding a video into your database and sharing a thought-provoking thumbnail with a brief description will do it well for you.
Just mentioning the word ‘video’ in your subject tends to increase the open rate by 19%.
You may also increase the visibility of your video by adding it to your email signature and sharing it with everyone.
Prefer reading- Email marketing basics.
#4. Blogs
Videos are highly engaging. They not only add visuals to your blog post but also helps in delivering the right message. This ultimately makes the content more digestible. Also, it will help in escalating the ranking of your page and in the SEO efforts.
So, make sure you post relevant content consistently by adding videos that speak volumes for the written content. Also, make sure the content you produce is as per your target audience and owns the power to pull visitor from one stage of buyer’s journey to another.
#5. Paid ads
Video ad campaigns are in trend and one of the most effective advertising tools that marketers use. The wide variety of ad types, including website ads, Youtube ads, Facebook ads, etc., helps in portraying your brand efficiently.
Analysis suggests that micro-videos are a great way to engage millennial buyers the most, and the 30-second ads are more beneficial when your target customer is 35+.
#6. Google My Business
A report has revealed that videos are more useful than just entertainment. It may work wonders for the business by increasing the numbers of likes, shares, and clicks.
So why not start with adding a video on your Google My Business page?
The feature of adding a video to your GMB page will not only help in increasing the engagement rate but will also communicate with the clients before a textual or verbal conversation.
#7. FAQs
Apart from focusing on the promotion only, you must pay heed towards explainer videos to support your customers in times of need.
After you launch a product/service, it becomes evident that many buyers or about to become buyers visit your FAQ section to seek answers to their queries. Now, this is the right time when you can educate people about the product/service-related query.
Well, the best way here is to respond by posting an explainer video and addressing their queries in a demonstrative and engaging way.
While marketing serves as a great tool, here are a few things that you must keep in mind:
- 93% of the marketers make use of videos
- A 2-minute video gets the most attention
- 65% of the viewers prefer skipping online video ads ASAP
- 60% of Insta stories are watched with sound on, and 85% of Facebook ads are watched with the sound off (Instagram)
- 33% of viewers stop watching an ad after 30 seconds, 45% after 45 seconds, and 60% by the end of 2 minutes (adage).
Prefer reading- 8 Tips for small video marketing strategy.
In a crux
If a picture holds power and is worth a thousand words, then a product video could be worth a thousand sales. Because videos appear in top searches these days and they hold the potential to take a business to an entirely new and better level, this segment of marketing is one force that any business cannot afford to ignore.
With various modes of digital marketing, as discussed above, and the ongoing trend and demand of videos, you must have understood the importance of using videos in your marketing campaign. Not only will these help you in generating more traffic and leads but also in portraying a better image of your brand.
So what are you waiting for?
Start with your digital marketing campaigns using explainer videos as the primary source and see your business on a new level.
Also, we value and appreciate your suggestions, so if you have any about how explainer videos can be used in digital marketing, feel free to share the same in the comment section below.
