Our Favourite PPC Blogs

In today’s digital world, advertising is now more online-focused than ever before. One key element of digital marketing is pay-per-click, which has established itself as one of the most effective online advertising techniques currently available.

The misconception about pay-per-click, PPC for short, is that it is a simple, structured marketing approach that never changes. This is far from the truth. There are always new tips and techniques to be learned when it comes to getting the most desired PPC results for your clients, and news and updates to keep up with.

If you want to succeed in digital marketing, being on the top of your PPC form is key. Once you’ve mastered the more well-known concepts, it’s time to delve into the nitty-gritty. You need to stay informed before your competitors if you want to find fast clients who love what you do so much that they keep coming back for more.

Rather than waste your time sourcing out information from the wrong places, I’ve put together a short list of my favourite PPC blogs. All of these resources have made it on here because they have proven themselves highly valuable, and will educate you on everything you need to make your next PPC campaign the most successful yet.

Without further ado, my top 6 favourite PPC blogs are as follows:  

1.       PPC Hero

PPC Hero is a longstanding blog written by digital marketing experts Hanapin, who noticed that many of the industry blogs out there had a focus on SEO in general, while only touching on PPC. Hanapin saw there was a sizeable gap in the market for an entirely PPC-driven blog, and behold: the PPC Hero blog was born.

If you’re interested in learning about the finer skills and basic techniques of successful pay per click management, PPC Hero is for you. Don’t be afraid if you’re not an avid blog reader – PPC Hero prides itself in producing posts that are easy, fun and entertaining to consume. You can expect to find helpful strategies developed by Hanapin Marketing’s team of expert-level account managers, website and landing page reviews, PPC case studies, and related news updates.

2.       WordStream

WordStream is an advisor and software provider for agencies looking to maximise their online advertising, so you can guarantee that the WordStream blog – which is award-winning, by the way – is full of the sort of expert knowledge that will have you learning without even realising you’re doing so.

Those who are looking to go beyond the PPC basics and really get to grips with the smaller strategies that lead to the most successful PPC campaigns will benefit from the invaluable knowledge shared on WordStream. If you love to devour content, you’ll be impressed to know that WordStream’s blog averages at one post a day – and each one covers an equally fascinating topic for you to sink your teeth into.

3.       Unbounce

For a guaranteed weekly dose of PPC, your best bet is to visit Unbounce’s landing page and conversion optimisation blog. As the title suggests, don’t expect the same old content on here – Unbounce’s topics get really specific. You could do with knowing a fair bit about PPC already to really make the most of what the blog has to offer.

Unbounce was founded by Rick Perreault in 2009, and has since grown to become the world’s leading landing page platform. The experts behind Unbounce’s success share their knowledge on their blog to, in their words, “help you crush your next online marketing campaign” (a big, promising claim to make). If blog posts alone aren’t enough for you, you can also subscribe to get the latest conversion tips sent straight to your inbox.

4.       CPC Strategy

The guys at CPC Strategy know everything there is to know about online shopping: they’ve tracked its evolution, and use their knowledge to implement performance growth on shopping channels that directly impact a retailer’s digital bottom line. You can trust that if there’s something you need to know about PPC in the retail industry, CPC Strategy will have clocked onto it.

CPC Strategy’s blog aims to help retailers and brands improve their performance marketing strategies, and features a wealth of industry-specific knowledge on everything from selling guides for excelling in specific marketplaces to how to successfully run social media marketing campaigns. There is also, of course, plenty to be found about pay-per-click strategy, tailored specifically towards Google Shopping ads, and how you can make the most of them.

5.       AdEspresso

AdEspresso was developed in 2011 by Hootsuite, which we all know to be the highly successful and most widely used social media scheduling platform to this day. It’s clear that Hootsuite’s team are just general all-round digital marketing geniuses, as AdEspresso was developed for SEO professionals to manage advertising campaigns in the simplest and most effective way possible.

If you’re fairly new to all things PPC, you’ll love that AdEspresso’s blog is full of handy advice and useful information, and you can even find the odd free template or two. Check out the most popular resources for top-class information and the beginner’s guides if you’re just starting out. If you’re after something more in-depth, you’ll find that too. Just type what you need to know into the search bar and you’ll most likely come up with a good result.

6.       Google Ads

Even if you have only the most basic knowledge of PPC, you will have heard of Google AdWords, which features pay-per-click as one of its modes of digital advertising. Of course, PPC reaches far beyond the confines of Google, to all the other common search engines – but there’s no denying that Google is one of the best.

The Google Ads blog has been designed by Google to not only provide users with valuable marketing tips and info, but also inform them of any updates or changes that roll in. If you’re looking to stay ahead of your competitors, it’s really worth keeping informed through the Google Ads blog, where you’re guaranteed to get the lowdown on all the important stuff before anybody else. Posts aren’t regular, but you can guarantee that when a new one comes up, it’s a must-read.