SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology continues to advance, it’s key to stay up to date with the news and trends to make sure you’re always staying ahead in your game. Getting your material from books and courses is a great place to start, but the most invaluable information, tips and advice can be found in the top SEO blogs and websites just an easy Google search away. I’ve put together a list of some of my favourite SEO blogs for you to subscribe to for an invaluable insight into this all-important aspect of digital marketing.
1. Ahrefs
The Ahrefs blog offers general and technical SEO advice, detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts, making it a valuable resource for anyone in the SEO business. As well as releasing two-to-three insightful posts a week, the Ahrefs blog also gives access to a number of useful tools, including backlink and keyword rank checkers, and broken link checkers.
2. Moz
As arguably the biggest SEO blog on the internet, Moz is a go-to resource for all SEO professionals. The blog offers advice, research, how-tos, and insights from industry experts with the aim of helping the reader to improve their SEO and marketing skills. You can expect a post almost every day on the blog – and there’s the option to subscribe if you’re worried about missing out.
3. Backlinko
If you’re looking to master the basics of SEO, Backlinko is the place to visit. From how to become an SEO expert, to the definitive guide to email marketing, there’s hours of useful information to read though. Brian, the blog’s author, also shares exclusive tips and insights in his private newsletters, so it’s worth signing up if you want to make the most out of his knowledge and experience in the field.
Search Engine Watch handily sections its content into different site areas, so if you’re looking to learn more in a specific field of SEO, you can navigate through the menu bar and browse at your leisure. Don’t expect heavy reading; the posts are long, but in basic style and to-the-point, with plenty of images to break up the text.
5. SEMrush
With a “comment of the week” feature and the opportunity to rank as one of the site’s top commenters, SEMrush is a more community-driven SEO blog. You can find both written posts and videos on a whole host of invigorating topics – and make sure you check out the blog’s top ten authors if you’re interested in sourcing out the most popular posts on the site.
The Mathew Woodward blog makes for an interesting visual experience, rejecting the traditional blog layout for a cleaner, more pared-down site that focuses on the goals of you, the reader. With three main options to choose from – building a blog, optimising search traffic and working online – whichever you choose will take you onto a wider selection of detailed posts on every aspect of each subject.
When it comes to quality content, Search Engine Land isn’t messing around. The blog offers everything from daily news coverage on all aspects of digital marketing, advertising technology and the martech landscape, to the more basic how-tos and Q&As by subject matter experts. There’s also an option to subscribe to a weekly newsletter for new and comprehensive search engine analysis.
Offering an in-depth insight into the world of SEO, PPC, social media and more, Search Engine Journal is a well-rounded website for anyone looking to expand their digital marketing knowledge across all areas. SEO content ranges from beginner’s must-knows to complex technical guides and the latest news.
9. Yoast
Another well-known name in the SEO business, there’s a reason why Yoast’s SEO blog is so widely read around the world. Averaging at around one post every two days, Yoast offers invaluable resources such as how-to guides, free webinars and news and updates, as well as an “Ask Yoast” series, where industry professionals answered user-submitted SEO questions.
10. CognitiveSEO
Promising information and updates on the latest digital marketing strategy insights, CognitiveSEO’s blog posts are creatively written and feature a range of interesting and unique subjects. If you’re serious about SEO, you’ll love that the posts go beyond the standard how-tos and really dig deep into the subject, offering hours of learning and enjoyment.
11. Gotch SEO
Gotch SEO was founded in 2013 by Nathan Gotch, who has his own success story: he started off $40,000 in debt, before growing Gotch to a six-figure profit in less than six months. Drawing from his experience, Nathan produces quality blog posts around once a month detailing how to achieve his levels of SEO success.
12. Robbie Richards
If you’re past the point of learning everything about SEO, and are more interested in the tools to drive you forward, the Robbie Richards blog is worth taking a look at. Robbie’s weekly blog posts offer advice, tutorials and free tools for readers to download, so there’s always something valuable to be found, even from a quick scroll-through.
13. Lion Zeal
Founded in 2014, Lion Zeal aims to help its readers achieve what its founder, Daryl Rosser, did: produce digital marketing campaigns that generate many millions in revenue. SEO enthusiasts can find case studies, how-tos, and advice on what to do and what not to do when it comes to implementing SEO strategies for success.
14. Distilled
As a global marketing agency, the professionals at Distilled certainly know their stuff. The brand’s resources page combines posts, features and video content to help industry professionals get the most out of their strategies. For SEO newcomers, Distilled offers an online training platform to learn the basics of the skill.
The purpose of Search Engine Roundtable is to report on the most interesting threads at the Search Engine Marketing forums. If you spend a lot of time trawling through these forums, looking for the hidden gems, save yourself some time: Search Engine Roundtable has already done the hard work, and presents the information on its blog.
16. Buzzstream
Buzzstream has built a fantastic blog for SEO professionals who want to make sure they’re moving with the times and staying at the top of their game. The posts are few and far between, but highly detailed, informative and worth the read. Subscribe if you don’t want to miss an update.
Diggity Marketing takes SEO strategy to the next level, exploring interesting topics to both entertain and inform the reader. A unique aspect of the blog is that it features monthly SEO news roundups, giving you all the latest updates you need in one concise post. If you want to learn how to rank higher, you can also register to get SEO test results sent straight to your inbox.
18. Neil Patel
What makes Neil Patel’s blog so stand-out is that it features short, succinct videos, rather than written posts, offering SEO enthusiasts an entertaining alternative way to learn. Neil posts frequent how-to videos, as well as videos in a “Marketing School” series, discussing the latest SEO news and debating topics in the field.
19. SEO Book
Anyone looking to brush up on their SEO skills should take a look at SEO Book, which combines handy Google information with extensive instructions on how to succeed in the field. Posts are lengthy, detailed, and take some reading – but offer some of the most valuable advice on the internet.
20. Content Marketing Institute
An SEO one stop for all, with a broad range of how-to guides to navigate through, Content Marketing Institute’s blog is a must-read. From posts on the secrets of high-performing content, to formats for long-term success, even the most practiced SEO professional can learn something from the site.
21. Copyblogger
If you’re more interested in the copywriting side of SEO, Copyblogger is full of useful advice and information to help you excel at the skill. You didn’t know there was so much to learn about the art of writing – but there is, and it’s covered on Copyblogger. With frequent posts that are both insightful and easy to read, the Copyblogger blog makes for ideal on-the-go consumption.
22. Crazy Egg
Learning about SEO doesn’t have to be arduous, and the writers at Crazy Egg’s blog clearly keep this in mind with their posts. The Daily Egg features a range of how-tos and attention-grabbing news items. Don’t forget to check out the most popular posts for inspiration.
23. QuickSprout
QuickSprout aims to help SEO professionals grow their business online and get more traffic, and the QuickSprout blog truly reflects this. QuickSprout is especially useful for those looking to build a website from scratch, providing information on everything from why your website needs HTTPS, to the future of web design.
24. GrowthHackers
The GrowthHackers blog focuses on the behind-the-scenes of digital marketing, exploring the idea of growth hacking – aligning a team to work cross-functionally to make the biggest impact. Founder of the business, Sean Ellis, ignited the growth of Dropbox, Eventbrite, LogMeIn and Lookout, each now worth billions of dollars, so he clearly knows what he’s talking about.
