Brands nowadays have become more inclined to curating video content for marketing due to the enhanced attention and interest received from the audience for the same. It is believed to stay for years in the marketing world as a significant trend,...
If your business is fairly new and you’ve got a great product or service you want to shout about, one of the most effective forms of marketing is to produce an intro startup video to explain exactly what you’re...
The biggest advantage of running your own ecommerce store is that, unlike owning a physical store on a high street, you will rarely ever feel alone.
Online retail allows for a much stronger sense of community....
A paid approach to any advertisement campaign is a sound pay-off scheme. PPC enables advertisers to digitally market their products and get hefty ROI. It enables wider audience reach and better quality leads.
In this beginner’s guide to PPC management, you’ll learn...
Mention SEO and most people are apt to scratch their heads in frustration. With Google making almost 3200 algorithm changes each year, it is understandable that managing and keeping SEO track is difficult.
Yet make no mistake about it. SEO planning is...
Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...
Amazon is a retail giant with over billions of products in its catalog and the richest man alive as its CEO. Many businesses have invested a lot of money into advertisements on Amazon alone. It is no surprise, with so many...
Whereas retail was once a strictly offline business, many companies in the industry would not survive without the internet. Having a good website is, of course, vital to keeping up with your competitors, but it is no longer enough...
In the 2010s, we’ve seen the development of social media in many different directions. We’ve witnessed the fast development of eCommerce platforms, as well as the...