One of the most effective marketing tools for any online business is web design. Specifically: good web design. Your website is the place where your customers will get their very first impression of your business, before...

If you’re a digital marketer who takes your role seriously, it’s imperative that you know all about social media. What started off as a simple means of online communication has, quite accidentally, evolved into a whole new advertising space...

The e-commerce conversion rate is a percentage of site visitors who bought something from the online store (during the set period) and several factors like your website design and loading speed can have a huge impact on it. CRO (Conversion Rate...

BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience is small business owners and digital marketers. Our goal for BEATRIX is to create...

Facebook is still one of the most influential social media platforms in the world. But have you ever wondered why it is the preferable one over other networks?   No wonder the existence of Social media platforms has changed how people communicate with...

Brands nowadays have become more inclined to curating video content for marketing due to the enhanced attention and interest received from the audience for the same. It is believed to stay for years in the marketing world as a significant trend,...

A paid approach to any advertisement campaign is a sound pay-off scheme. PPC enables advertisers to digitally market their products and get hefty ROI. It enables wider audience reach and better quality leads. In this beginner’s guide to PPC management, you’ll learn...

Visual graphics attract the attention of people in many different ways. That’s why whiteboard animated videos are becoming popular among companies for promoting their products and services. With the animated video market growing at a rapid pace, many people are learning...