Top-notch strategies for E-commerce Conversion Rate Optimization in 2021

The e-commerce conversion rate is a percentage of site visitors who bought something from the online store (during the set period) and several factors like your website design and loading speed can have a huge impact on it. CRO (Conversion Rate Optimization) can be held on category pages, landing pages, or any other consumer touch point. Please note that the average e-commerce conversion rates are 1%-2%. The online buying market is exponentially growing with its universally-accessible, easy-to-use, interactive, and diverse aesthetics. The E-commerce CRO has become the pre-requisite for both e-commerce as well as every other online brand currently. 

So, let’s see a few of the most effective ways for boosting the e-commerce conversion rates – 

1.   Optimize your website speed – Utilize Google Page Speed or any other online tool for identifying your website’s baseline speed. Through Google Page Speed Insights, you will get the full list of those things which you can fix or improve for speeding-up your website both for mobile devices as well as desktops. Always remember that taking a look at a few of the website design Templates can also help you in choosing the right option. That, ultimately, will affect the loading speed too. In case the hosting provider has distinctive packages, then take a look at the plans & check whether or not you are utilizing a higher-performing version. 
2. 2. Use top-quality video and images on the product pages – Just think about what you wish to see while shopping. When you are buying online, you can’t touch that product or try it on. The only thing that you can do is display the detailed video or image so that the consumer exactly knows what he/she is getting. It is suggested to use good-quality video and images on your product pages since that will help the user in visualizing the item better & will boost the conversion rates. 
3. Understand that customer behavior is most relevant – Before Designhill frames any action plan or strategy for its e-commerce business, it makes sure to know everything about its interests, target audience, geographic, demographic data, current customer trends, & their online behavior. Having a perfect shopper persona will support you evaluate what the audience expects from you as the e-commerce, & then you can maximize the e-commerce platform and strategy as per the same. Moreover, for gaining insights into customer behavior, you can utilize analytics tools, cookies, and social media monitoring etc. 
4. Blend CRO & SEO for better results – With the judicious mix of CRO & SEO, you can better both conversion and traffic. As the e-commerce owner, you can’t desire more than that. Search Engine Optimization (SEO) optimizes content for getting a higher rank on the search engines. On the other hand, Conversion Rate Optimization (CRO) optimizes content for customers and users to convince them for taking the much-needed actions. However, you need to be strategic for bracing them together and this is what Designhill is a pro at. For optimizing your website with both CRO & SEO, you should take care of 3 things only which have a direct effect on the ranking algorithm of Google. These are Content quality, Keywords & on-page SEO, along with usage and user data. 
5. Provide free shipping – Online buyers have come to expect a specific standard which they have grown used to on Amazon. In case the store does not provide free shipping, consumers will look elsewhere, period. In the current market, free shipping is a complete must! Do you think that you can’t provide free shipping? Always remember that this is usually a psychological game. Enhance the product prices for covering shipping rate if that is what should be done. 
6. Easy store navigation and product discovery – Product discovery is among the major influencers of high bounce rates and low engagement for the e-commerce store. After all, what can be more annoying than if the user visits the e-commerce store & couldn’t find the desired product while you have it on the online store, right? Hence, Designhill ensures to make product deliverability quick, easy, and seamless, where the users can navigate to every product and category. Furthermore, you can take inspiration from successful e-commerce platforms for store navigation and product discovery strategy. 
7. Offer limited time coupon codes – Generate those coupon codes which consumers can utilize at checkout for the limited time & avail a particular amount off/ the percentage of the purchase. While the coupon code expires, this will drive immediacy & buyers will more possibly undergo the purchase & not be distracted.
8. Shine spotlight on those channels and pages which convert the most – It is the realty that after following every rule, still you won’t avail the similar response from every page. The study display the major traffic portion to various well-established e-commerce websites comes from a particular number of pages. Yes, other pages must not be ignored, however, for having an amazing conversion rate; you should nourish the pages which have the highest rate of conversion.
9. Eliminate buyer uncertainties – It is maybe the most significant factor which contributes to better e-commerce conversion rates. Knowing that fully well, Designhill makes sure that its every customer is absolutely convinced about the product’s value so that they can conveniently proceed with the shopping. It is tough in the face of doubts i.e., will this dress look perfect on me? Would this shoe look good? Would this adapter work right on with my devices? Well, DesignHill ensures the fact that buyers get appropriate answers to these queries before they can be convinced. 

Conclusion:

In a nutshell, there are various ways of improving the e-commerce conversion rate. However, you don’t have to apply everything at a time. In case you can execute a few of the major modifications to your website, it will reward you with an amazing return. Begin with something convenient such as improving the site speed or working with keywords before altering the visuals or copy. For better results, it is suggested to make 1 modification every week or every monthly & assess the difference in the conversion rate.