Graphic design is a means of visual communication using photography, typography and illustration. It is used from a business marketing perspective to communicate a business’ messages and values and establish clear, consistent branding. There’s no denying...

The e-commerce conversion rate is a percentage of site visitors who bought something from the online store (during the set period) and several factors like your website design and loading speed can have a huge impact on it. CRO (Conversion Rate...

In this present competitive world, social media is proving to be a powerful tool for marketers to promote their brand among their target audience. Social media platforms are primarily becoming more effective channels for e-Commerce ventures to endorse their products and...

SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...

We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...

Sometimes, all it takes is someone else’s success story to kickstart us into building our own empires. You might be surprised to know that some of the biggest entrepreneurs started out with little more than a penny to their...

Being responsible for your business’ marketing often means wearing many hats at once. Not only do you need to continue to organically promote your business in the real world, but you also need to be confident in the newer...

One of the most effective marketing tools for any online business is web design. Specifically: good web design. Your website is the place where your customers will get their very first impression of your business, before...