There are many right ways to promote a business through email marketing… and an equal number of wrong ways. If you’ve been in the digital marketing game for a while now, you’re likely aware of the importance of making...

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...

Your brand is more than just your logo or the color palette you use online. It’s the reputation you build, and the relationships you create with your followers. Fail to maintain a good name, and your reputation and influence will crumble. With...

If your business is fairly new and you’ve got a great product or service you want to shout about, one of the most effective forms of marketing is to produce an intro startup video to explain exactly what you’re...

With Amazon's booming growth over the past few years, the need to optimize your marketing content has become more important than ever. Finding and utilising effective Amazon marketing content optimization techniques can help you stand out in the marketplace with fierce...

Being responsible for your business’ marketing often means wearing many hats at once. Not only do you need to continue to organically promote your business in the real world, but you also need to be confident in the newer...

The e-commerce conversion rate is a percentage of site visitors who bought something from the online store (during the set period) and several factors like your website design and loading speed can have a huge impact on it. CRO (Conversion Rate...

Salesforce provides customer relationship management (CRM) service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Many businesses and enterprises around the world use salesforce as an integral part of their...