Social media isn’t reality, we all know that. It’s for showing off your happiest, proudest and most enjoyable moments in the best light. Although the subject of an image can go so far in doing that, the way the...

There was a time not so long ago when social media was dominated by the millennial generation and used for nothing more than basic posting and online chat room facilities. Fast-forward a few years, and it is now near...

Brands nowadays have become more inclined to curating video content for marketing due to the enhanced attention and interest received from the audience for the same. It is believed to stay for years in the marketing world as a significant trend,...

SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...

As more and more of us are taking our skills off the high street in favour of building an online presence, the design, layout and overall appealingness of business’ websites have never been more important. There is an emphasis...

Whereas retail was once a strictly offline business, many companies in the industry would not survive without the internet. Having a good website is, of course, vital to keeping up with your competitors, but it is no longer enough...

Gone are the days when the only community that existed was the off-screen one. Nowadays, if you’re not active on social media, your business is really missing out on a huge potential customer base that most likely doesn’t even...

Want to increase the effectiveness of your landing pages but not where to start? In this guide we’ll explore seven important factors that need to be applied to create landing pages that drive traffic and conversions for your business....