Brands nowadays have become more inclined to curating video content for marketing due to the enhanced attention and interest received from the audience for the same. It is believed to stay for years in the marketing world as a significant trend, thus making it necessary for the branding services to strategize their steps for the same.
As per a study, 54% of customers are in support of watching more video content from the brand they follow.
Apart from the point of view of the customer, 88% of the marketers putting forward the video content are also satisfied with the return of investment they are receiving on the same.
It is well-proven that video content holds more probability of yielding results from SEO services in comparison to other forms of content.
Thus, to get you started on how to successfully market your video content, we have curated a list of some high result yielding tips that will do wonders for your content.
Interesting Videos Of Your Offering
While acknowledging your customers with your products, the most effective way to lure them to buy the same is by showcasing to them the usefulness of it for them.
You can let your customers know in detail about your offering with interesting video content like how-to videos, demo videos, tutorials, customer concerns over products, or any other topic.
It helps firmly in the decision-making of the customers and persuades them to buy the same. By catering to all the concerns of the customers, video content will help you build a list of trusted and satisfied customers.
The First Few Seconds Must Be Engaging
The second a visitor starts watching your video, the content you show them in the initial seconds must be worthy of their time. 10 seconds is the normal consideration time frame after the video begins in which a person decides that they need to keep watching your video or not.
The video content should inform the user in the initial phase only what the content is about so that they feel using that time to watch your content is useful. So, use the initial seconds wisely to gather the interest of the people instantly and increase engagement on your video content.
Connect To Your Customers With Stories
Instead of creating content with a perspective of sales, make video content with which the viewer feels connected at heart. Do not just advertise your product but weave a story around it on how the customer can use it in their day-to-day life.
This will increase engagement on your video content and will help you build value in the eyes of your audience for your brand.
Showcase User-Generated Content On Your Platform
Make your happy and satisfied customers the star of your show by posting their heart-warming and satisfactory videos using your product on your brand’s platform. This action of yours will encourage more and more customers to create content and market your product without any extra investment.
Also, when people are featured in brand videos, they happily share it with their acquaintances, thus elevating the circle of reach of your video content without any extra effort. When a large number of people share it, you can expect it to attract more and more organic traffic and excel in your internet marketing.
Visualize Your Brand Personality
Incorporate such values in your content that sets your business apart from your competitors in the market.
Your targeted audience must get an idea of your company culture. If collaborating with any partners, be it any brand, influencers, or a renowned personality, give a thought that, whether their personality matches ideally with that of your brand.
Create Videos With SEO Perspective
Google is known to index YouTube videos with which the chances of your video showing multiple times on the same search are high.
Thus, to optimize your videos for the same, incorporate keyword in your video descriptions. With YouTube’s tagging feature, you can increase the chances of your videos showing up in the related videos section when viewers watch similar content.
Place Attention-Seeking CTA
To divert your interested audience to the buying cycle after they are touched by your video content, make sure that your CTA button is easy to locate by the visitor.
This way, you are optimizing your content without directly asking them to sign up or buy your product.
Your CTA buttons can include subscribe, follow, share, comment, another blog or video link, and others as per your brand requirement. It will indicate to the customer what do you expect from them after they have watched your video. It can spark conversions and will bring the best results for your SEO strategies.
Check for results
Working hard without evaluating the success you have acquired is of no use. Check for the same as you go through the analytics option on the video hosting sites that will help you know how your videos are performing.
You can get results on factors like
How many times your video was played,
Percent of the audience, who clicked on the play button,
And other insights on the same.
Google analytics is another alternative for such results that will help you get the same insight on your video content.
Video content has received immense momentum, and it can’t be seen losing any traction in the future. So, it is best to use this strategy along with your digital marketing agency to its full extent shortly and bag a whole lot of customers on your online platform.
Author Bio:
Rajesh Bhimani is the Founder at Skynet Technologies, Website Design and Development Agency. He has 20 years of experience in Technology and Marketing industry. When he isn’t working, you can find him cooking for his family or reading some fiction. You can connect with him on Twitter.
