Facebook is still one of the most influential social media platforms in the world. But have you ever wondered why it is the preferable one over other networks?
No wonder the existence of Social media platforms has changed how people communicate with one another. Beyond that, it even changed how businesses interact with their audience and how they spend their ad budgets.
And among all social media platforms, Facebook Inc. (FB) has gained tremendous momentum in the past decade, propelled itself to the top of the heap, racing past rivals in terms of popularity, users and revenue.
Facebook – Always Top on the Social Media Game
Facebook is the platform that caters to a massive array of people, comprising many different media aspects, from images to text to messenger. It is not as limited as Twitter and LinkedIn, which typically cater to a particular demographic.
The platform has attracted a significant user base due to its broad appeal, which translates to ad revenue.
Since companies wish to spend their ad budgets on platforms that receive the most viewership, it’s hard to beat Facebook with near about monthly active users of 2.8 billion.
These various facts prove why most of the social media experts and I prefer Facebook over other networks.
Are you not convinced yet?
Let’s read some reasons explaining why Facebook is still one of the most effective social media marketing platforms for many people.
7 Reasons for Choosing Facebook
- It helps you build a community
When it comes to gathering your prospects, customers, and fans to provide reviews, share opinions, voice concerns, and offer feedback, Facebook business pages are excellent places. In a number of ways, you can build a community on your Facebook page.
Some of them are:
- Posting relevant, useful, and interesting links
- Inquiring fans to contribute with comments
- Organizing promotions and contests
- Offering a place to drop reviews and other feedback
- Granting giveaways for activity on the page
Once the Facebook page you created for business purposes brings people together successfully, you can craft a loyal following that will continue to rise.
- Let Obtain insights into results
I am sure when you read insights; you might be thinking that you have to deal with a lot of numbers or technical terms.
But the new Facebook Insights provided on Facebook business pages are different.
How?
The reason is, even a non-technical person can easily understand it.
Here is a few information they provide:
- Actions on pages
- Pageviews
- Page previews
- Post reach
- Story reach
- New page likes and much more
Besides these all, you can also research into the left sidebar and go down to check out the demographics of your fans, how particular posts are performing, and plenty more.
The best part is you can also download your insights to dive in in-depth later. However, if you don’t do that, even that is okay. As the results popped up in the overview are ordinarily sufficient.
- Can drive direct traffic to your site
It is known to many that ad options at Facebook allow driving referral traffic to your business’s site.
Most users indeed open Facebook, various times in a day, with the intent of staying there to browse its content.
However, it is in your hand to make the ad sufficiently enticing for the user to leave Facebook and reach your site instantly.
- Humanize Your Brand
Genuine communication is an integral part of social media platforms. And Facebook especially enables you to attach a name, face, and personality to your brand. Along with representing your company, your Facebook page also allows you to display the human side of your business through one-on-one conversations, nonbusiness interaction, and personal tidbits.
To create more prosperous, more “human” relationships with your customers, even if you automate parts of your social media activity, you can fit in a moderate amount of live, on-the-spot communication that goes beyond direct customer service.
- Enables low-cost marketing
You know marketing activities cost thousands of dollars. But it can be done on Facebook for a fraction of the cost compared to other channels. This is one of the factors that makes Facebook an ideal platform for small to medium businesses with a limited marketing budget. You can also perform trial marketing concepts and themes via Facebook before acting to more efficient campaigns.
- Act as a customer support
For sure, you have a strong customer support team. But you know, being active on the platform builds trust among customers. Often, you must have noticed that customers often post after-sales questions on the brand’s wall. Yes, and at that time, if your staff answer or respond to them there in a short time, they feel supported. This is generally a more efficient method, then the team answering phone calls and allows other customers to read their questions and answers without addressing them individually.
- Enhance brand awareness and spread positive word-of-mouth
You can make your business popular on Facebook quite easily. One of the ways is, you can encourage existing and potential customers to click the ‘Like’ button on your Facebook page. Once your customers like your page, they will receive the updates on their wall, where their connection will also be able to see them. This not only helps to build awareness of your business but also helps increase followers. There are high chances that customers post positive messages about your services and products, shared on their walls for all their friends to notice. So leave no stone unturned when it comes to keeping customers happy through social media!
Sure the reasons are convincing. But the point that occurs, do you have time to manage Facebook along with your regular work. Because dedication is a must when you are managing your business accounts on social media platforms.
If you are nodding your head in no, then also no need to worry.
Simply hire a professional and reliable social media marketing agency. Being experienced, they use both their time and skills in a way, so you get all the benefits you are dreaming for.
Go Get Popular on Facebook!
